Stakeholders are those who have a vested interest in what the company does, but are not the decision makers. However it is vitally important to consider them when making major company decisions or a new development project. The reason including the stakeholders is important? They can share their ideas and solutions. They can offer problem-solving …

In business do you want insight? To be able to predict customer trends? How to increase business productivity? Drive effective decision-making? To effectively do these fundamental parts of business successfully you need Data Analysis. Data Analysis is the most important function of business. It is more than just seeing numbers on a spreadsheet. It is …

Company leaders have the unfortunate job of having to make the tough decisions when it comes to reducing costs of business. The decisions are made by keeping an eye on current market trends and the ever changing economic climate. During the current pandemic of 2020 businesses had to layoff most if not all of their …

The Walt Disney Company and it’s many subsidiaries had to make a way to forge into the future of Direct-to Consumer experiences world wide. This many seem like an surmountable task for such a large company do widely diverse. However with a vast number of smart minds and critical thinking they were able to succeed …

I want to start off by saying that creating this blog is personal to me. I was first introduced to the strength in ethics of Starbucks in 2005 in my business ethics course in college. Starbucks was paving a new way of doing business with Social Responsibility at it’s core, one that many larger companies …

The primary target of any organization is the ability to anticipate and satisfy customers needs and wants. One of the most important ways in which a marketer can do this efficiently and profitability is through the strategic use of market segmentation and positioning. To examine a perfect example of a well executed use of market …

As I undergo my studies into consumer behavior I immerse myself in what makes a consumer tick? I began to investigate what makes me tick? It seemed more difficult to know what motivates my spending then I would have thought. The truth is it’s about a hundred unrelated aspects that influence my decision. However as …

”Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” – Oprah Winfrey Ethical behavior is the cornerstone of success in any business. Whether you are a small mom n’ pop joint, or a large fortune 500 company. There is no reason not to be ethical. Unethical …

Mobile Marketing is the way of the future, and the time has arrived to begin! I find many business owners wondering why mobile marketing? What are the advantages? How is mobile marketing better than what I am doing now? Here is where we answer those questions and let you rest easy when deciding to move …

Influencers tend to bring to my attention a new product but do not motivate me to buy. I am at the upper end of the millennial generation and while Influencer marketing is very apparent to me in my social media presence I often pass by it with little regard to what there promoting. I am …